Designer children’s t-shirts launched for CHILDREN 1ST
Wednesday 6 April 2011
Children's t-shirts designed by the designers at Debenhams, including Sadie Frost and Julien Macdonald, will launch across stores and online this week. Money raised from the sale of the t-shirts in Scotland will be donated to CHILDREN 1ST Scotland’s leading children's charity.
Scottish celebrities also turned out in force to help promote the new designs with Michelle Mone OBE, Natalie Robb and Miss Scotland all lending their support to the campaign.
Michelle Mone said: "This initiative between CHILDREN 1ST and Debenhams is a great opportunity to raise funds for the most vulnerable kids in Scotland. The t-shirt designs are fantastic too. I would encourage everyone to pop into their Debenhams store to check them out - there's bound to be one in the collection that catches your eye and you'll be helping a fantastic cause at the same time."
The range is playful, colourful and inspired by children, with each designer using their own handwriting and style to appeal to kids in a bid to raise thousands of pounds for the charities. Prices for the t-shirts start from £7.
Celebrity Designer Sadie Frost commented: “We are thrilled to be involved in a project for such a great cause. Jemima and I love involving our own children in our design work, so this was perfect!”
CHILDREN 1ST has been in partnership with Debenhams for three years raising over £90,000 through various initiatives. It is hoped that this latest partnership project will raise around £10,000 for the charity.
Cassie Oliver, Corporate Development Manager for CHILDREN 1ST said: Our partnership with Debenhams provides us with vital funds needed to maintain and improve the services we run across Scotland. Every day we help children who have been abused to recover from their experiences and improve their chances of having a happy childhood. With the t-shirts starting at £7, this is a really affordable way to help us make a difference in a child’s life.”
Emmerdale actress, Natalie Robb added: "I hope these t-shirts raise lots of money for CHILDREN 1ST. It's a small amount to spend but every penny helps to change the lives of vulnerable children for the better."
The t-shirts are available to buy online at www.debenhams.com/charity-t-shirts.
Images of Natalie Robb are courtesy of Dorchester-Ledbetter Photographers Ltd who kindly donated their time, facilities and expertise for this campaign.
Last updated: Friday 15 April 2011