IKEA play Santa with toys for children in the Lothians
Bundles of toys were donated to Scotland’s National Children’s Charity, Children 1st, after an appeal to customers and staff was launched by IKEA Edinburgh.
Photo: IKEA Edinburgh staff present the donated toys to Matthew Hall, Children 1st
As part IKEA’s Let’s Play for Change campaign, IKEA approached Children 1st to become the nominated charity to receive toys donated by customers and co-workers alike. IKEA’s campaign is focused on play as vital for a healthy childhood – as a basic human right. IKEA Globally have granted a total of €45 million to support children’s development. The funding is being spent on projects such as creating safe play spaces for child migrants, bringing sports to children with disabilities and nurturing a love of reading among children living in poor communities.
Scott Birse, Scotland Local Marketing Manager at IKEA UK, said: “We are delighted to work with Children 1st which supports vulnerable children all around Scotland. Every child has the right to play, and studies show that stimulation through play is a critical part of a young child’s brain development and emotional wellbeing. We want to be a good neighbour and we are pleased to be able to help children in the local Edinburgh community.”
Matthew Hall, Senior Corporate Fundraiser at Children 1st, said: “When IKEA approached us to donate toys for Christmas we were thrilled. Giving gifts is a big part of most people's Christmas celebrations. However, while many children will enjoy opening their presents with loved ones this Christmas, many vulnerable children in Scotland will spend it dealing with the impact of trauma, neglect or abuse.
“These toys will make their way to children accessing our services throughout Edinburgh and the Lothians. I would like to thank the staff and customers of IKEA Edinburgh for their deep generosity.”