Companies help ‘Give A Smile Back’ on #GivingTuesday
Companies across Scotland came together on social media to show their support for Children 1st’s Give A Smile Back campaign on Giving Tuesday (27th November).
Throughout the day, companies supported the campaign by donating posts on their social media pages to encourage their followers to watch the charity’s new video.
The coordinated activity was part of Giving Tuesday, a global day dedicated to doing good for charity. Following straight after Black Friday and Cyber Monday, Giving Tuesday aims to get people thinking of others in the run up to Christmas
The day started off with a flurry of activity by companies from a diverse range of business backgrounds including Run4It, Silverburn, Mrs. Tilly’s, Ventient Energy, EnerMech, Balfour & Manson, Mattac Legal, NWH Group, The Orthodontic Clinic, Graham & Sibbald, Allied Vehicles Group, Malin Group, MacLean & Bruce and Free Agent who all showed their support by posting the charity’s new video across their social media accounts.
They were also joined by some of Scotland’s most recognisable organisations which included the Scottish Football Association, Royal Bank of Scotland, Logan Air and McIntosh Foods.
The Royal Bank of Scotland made a special thank you in their post to the bank’s staff members who had a hand in helping create the new campaign for Children 1st. While the Scottish FA and McIntosh Foods announced that they would also be making donations to Children 1st to support the charity’s work. The day’s activity was topped off when the post by the Scottish FA also featured on the official Giving Tuesday UK Twitter account.
“It’s been fantastic to see companies get involved in Giving Tuesday by donating their social media posts to Children 1st” said Paul Mc Keown, Corporate Fundraising Manager at Children 1st. “The generous contribution that each organisation has made is helping raise awareness and raise funds to support vulnerable children in Scotland, we can’t thank them enough.”