Children 1st lets every family in Scotland know "Parentline is here for you"

Children 1st’s Parentline service is offering every family in Scotland online or phone support to cope through the coronavirus crisis, in a new radio and online campaign launching today.

We have seen visits to its Parentline webpages rise by 88% in the last three weeks as families face the anxiety and uncertainty of coronavirus, financial worries, the challenges of dealing with school closures and the intensity of living in close quarters during lockdown.

Children 1st have launched the "Parentline - we’re here for you" campaign to make sure that families know that the service offers individual family support to cope through coronavirus through free phone conversations and webchats, as well as online tips and advice at:

Any parent, carer or other person who is looking after a child can speak to Parentline for support to cope with the particular challenges their family faces on 08000 28 22 33. As well as providing emotional and practical support, Parentline can also provide support with money worries that are impacting on family life.

Families can get support from Parentline every day of the week from 9am–9pm and 9am-noon on the weekends.

Mary Glasgow, Chief Executive of Children 1st said: "At this incredibly stressful and difficult time, we want Scotland’s families to know that Children 1st Parentline will continue to be here for them. We’re here for any parent or carer who needs support with the worries their family faces, on the phone or by online chat.

"We are already supporting families across the country who are anxious about how they will cope without their usual sources of support, who are seeking help to feed their families or sharing anxieties about what will happen to their children if they become ill. Parentline offers practical and emotional support, to help families cope through coronavirus and you can contact us every day of the week free phone on 0800 28 22 33 or by visiting"

In a press briefing last week First Minister Nicola Sturgeon highlighted Parentline as a key source of support for families during lockdown.

Deputy First Minister and Cabinet Secretary for Education and Skills John Swinney, who spoke at an event to mark 20 years of Parentline last December, is also encouraging families to use the service while the schools are closed and families are staying at home together. He said: "There is a lot of worry about COVID-19 and this is a stressful time for families. Children 1st’s Parentline is a helpful source of emotional and practical support to children and families. Please use it if it would help."

The Parentline "We’re here for you" campaign will run across Radio Clyde, Radio Forth, Moray Firth Radio, Northsound, Radio Tay, West FM and Westsound for the next 10 days and be accompanied by additional online activity. If your family need support to cope through coronavirus, or with any other issue that is affecting you contact Parentline on 0800 28 22 33 or visit


Listen to our Parentline radio advert