Businesses donate social media to help protect children

Companies across Scotland joined forces on social media on Giving Tuesday (28 November) to encourage people to donate to Children 1st’s Give the Gift appeal.

On the day, companies gave their social media homepages to the charity to encourage their followers to visit the Give the Gift website and take part in Children 1st’s festive appeal. By using the website to give the gift of love, joy, hope or magic to someone special this Christmas while also making a donation, people can help protect children in Scotland. 

The synchronised activity coincided with Giving Tuesday, a global day dedicated to doing good for charity. Following straight after Black Friday and Cyber Monday, Giving Tuesday aims to get people thinking of others in the run up to Christmas. 

Edinburgh Airport was among the companies donating their social media homepages to the Give the Gift appeal. Throughout the day, staff from Edinburgh Airport continued to raise awareness about the appeal. They planned several fundraising events for their colleagues and passengers to get involved with, including a festive bake sale and a special appearance by the Children 1st mascot, Hamish the Highland Coo.

Edinburgh Airport Give the Gift

Photo: Over 30 companies, including Edinburgh Airport donated their social media to Children 1st on Giving Tuesday, 28 November.

Anna Light, Head of Engagement at Edinburgh Airport, said: “It’s been great to help raise funds for Children 1st as our corporate charity throughout the year and we were more than happy to continue that support through the Give the Gift appeal. Children 1st work so hard to help protect children in Scotland and we thought it was only right to get our staff and passengers involved in helping that little bit more.”

Barbara Kidd, Director of Fundraising at Children 1st, said: “Giving gifts is a big part of most peoples’ Christmas celebrations. However, while many children will enjoy opening their presents with loved ones this Christmas, many vulnerable children in Scotland will spend it dealing with the impact of trauma, neglect or abuse.

“Through Give the Gift people can give the gift of hope, love, joy, or magic to someone special this Christmas, while also making a donation to help bring these very special gifts into the lives of children and families who are desperately in need of support.

“All the money raised through the appeal will help Children 1st’s family support teams to work alongside families in Scotland to prevent, protect and support children to recover from harm.

“We’ve got fantastic support from the Scottish business community and if we all Give the Gift this Christmas, we too can help vulnerable children in Scotland to enjoy a happier, safer and more magical childhood.”