March news for corporate partners

Welcome to our March newsletter. Spring is in the air, and we hope that you’re able to enjoy more time outdoors on these lighter evenings. The brighter weather and the chance to be active have certainly been lifting our spirits.

Many of us across Children 1st have begun training for the Virtual Kiltwalk this April. With all money raised being matched by 50%, the Kiltwalk is the perfect chance to ‘step into Spring’ while supporting Scotland’s children and families. We are delighted that our partners Capco will be joining us in this challenge.

Since our last blog post we have welcomed a new face to the Partnerships Team. Jennifer Meek has joined us while Claire MacPherson is on maternity leave. Jennifer brings a wealth of experience in the international development sector and a calm, diligent and caring approach. She looks forward to working with many of you in the months ahead.

Today’s blog post gives an update on our partnership with the Scottish FA, highlights a new marketing campaign to promote our active challenges, and invites you to our Spring virtual event, exploring how different sectors can work together to help Scotland’s children and communities recover from the pandemic.

  • Pitch in with the BIG Fitbaw Challenge
  • Recovery for Scotland's children and communities
  • #LetTheKidsWin

Pitch in with the BIG Fitbaw Challenge

Children 1st are proud to be the charity partners of the Scottish FA, and no more so than this year, when our men’s team will compete in the Euros for the first time since 1996. Inspired by Scotland’s success, we have kicked off a football-themed fundraising challenge for the month of March.

On average, a professional footballer travels 7 miles, or 14,000 steps, in every game. We invite football fans to show that they can ‘keepy up’ with the pros and take at least 14,000 steps to raise £100 for Scotland’s children in the BIG Fitbaw Challenge. Everyone taking on the challenge will be entered into a draw to win a signed Scotland Top from the next set of 2022 World Cup qualifiers. Stay tuned for more football activities in the run-up to the Euros in June.

Virtual event: Recovery for Scotland’s Children and Communities

In last month’s blog post, we shared our national survey on schools re-opening. The majority of parents and carers said that children’s wellbeing should be the top priority, and you can read more about its findings on our news pages. These findings form part of our broader campaign to advocate for a sustainable recovery from the pandemic for Scotland’s children and communities. We believe that unprecedented events require unprecedented solutions.

On 24 March, we will be hosting a virtual event chaired by our Chief Executive Mary Glasgow. Mary will chair a panel of experts from Scotland’s public and private sectors, to explore how different sectors can work together to develop these solutions and be part of the recovery that children and communities so urgently need. You may have already received an invitation to this event but if not, and you would like to join us, you can register for the event on our Eventbrite page.


If you’re based in Edinburgh or Glasgow, are on Facebook, or you listen to Heart FM, you might have come across our new marketing campaign #LetTheKidsWin. This campaign aims to inspire people to take on a challenge for Scotland’s children and provides an easy way to sign up for information about our active challenge events.

We are inviting people to join Team Children 1st and take on a challenge of their choice. Whether you come first or last, whether it takes you one hour or seven, if you run, swim, cycle, walk or jump out of a plane, the most important thing is the impact of your fundraising which will put children first and #LetTheKidsWin.

The effects of the coronavirus pandemic mean more children and families across Scotland have needed urgent support. The funds raised through the Let The Kids Win campaign will enable us to provide the practical and emotional support that children and families need now, while helping to drive the transformational system change that will safeguard their futures, ensuring a more sustainable recovery from the pandemic.

We'd love to have you join Team Children 1st. Sign up to find active challenge events that match your interests. Recruit your colleagues, friends, family – and of course kids are welcome!


Thank you for your continued support. We hope these blog posts continue to be of interest for you and your teams. Please do share them with your networks and let us know if there’s anything you’d like to see in a future post.

Don’t forget to follow us on Facebook, Twitter, LinkedIn and Instagram to stay up to date with activities across the charity.

Take care and stay safe,

Team Children 1st